WASHINGTON, D.C.- El precandidato Demócrata a la Presidencia de Estados Unidos, Julián Casto, fue el invitado especial de la Asociación Nacional de Publicaciones Hispanas (NAHP, por sus siglas en ingles), foro ante el cual definió que son la educación, el acceso a servicios médicos y de salud así como los retos de inmigración que enfrenta el país bajo la administración actual.
La Asociación Nacional de Publicaciones Hispanas (NAHP por sus siglas en inglés) se reunió en la capital de la nación el pasado 1 de abril por tres días consecutivos como parte de su Cumbre Legislativa Anual donde se discutieron temas de gran impacto para los medios de comunicación latinos.
El ex alcalde de Texas y ex secretario de Vivienda y Desarrollo Urbano durante al administración encabezada por Barack Obama destacó la importancia de los medios en español en su encomienda de informar a las comunidades más vulnerables.
La conferencia se llevó a cabo en el el edificio histórico del National Press Club donde la Presidenta de la Asociación, Fanny Miller, dio la bienvenida a la mesa directiva, miembros y patrocinadores principales del magno evento, entre ellos Macy’s, JUUL, y American Petroleum Institute (API por sus siglas en inglés).
EL ROL DE LOS MEDIOS HISPANOS
Durante el día se presentaron paneles de diálogo donde se discutió la colaboración de los medios de comunicación en español y su rol dentro de los distintos sectores económicos. La directora de marketing multicultural a nivel nacional de Macy’s, Tamara Weston, compartió la visión y el compromiso con las comunidades Latinas de la prestigiosa cadena de tiendas departamentales.
BUSCAN DISMINUIR ADICCION
Mientras tanto los representantes de JUUL, una de las compañías más grandes de cigarrillos electrónicos en Estados Unidos, expresaron, durante un panel sobre este tema, la importancia de sus productos en cuanto a disminuir el número de fumadores adictos a los cigarrillos regulares..
ANTICIPAN ESTRATEGIA DEL CENSO 2020
Raul Cisneros, Director Nacional de Colaboración (National Partnerships) del Buró de Censo de los Estados Unidos junto con Arturo Vargas, CEO de NALEO (National Association of Latino Elected and Appointed Officials por sus siglas en inglés) fueron el enfoque principal de la sesión de mediodía.
Esa misma mañana el Buró de Censo mantuvo una conferencia de prensa donde lanzó la campaña de censo 2020. Durante su presentación Raul Cisneros compartió con los medios la estrategia de implementación que se llevará a cabo en los siguientes 18 meses para lograr un conteo preciso que refleje la demografía actual del país. Mencionó que el presupuesto de 16 billones de dólares incluirá cantidades significantes para cubrir los medios de las comunidades con menor visibilidad para generar confianza entre los ciudadanos y poder generar una representación adecuada, lo cual puede generar beneficios por los legisladores según se aplica a las diferentes municipalidades.
De la misma manera Arturo Vargas, CEO de NALEO, hizo énfasis en la importancia crítica de que las comunidades hispanas se hagan contar y reafirmó su compromiso a este fin.
“LIDERAZGO DE COMPASION”
Después de un intermedio la mesa directiva de NAHP tuvo una entrevista privada con el candidato a la presidencia Julián Castro, donde los miembros de la asociación aprovecharon para dirigirse al candidato sobre los asuntos que más afectan a las diferentes comunidades y negocios hispanos del país. Castro reiteró que sus prioridades son la educación, el acceso a servicios médicos y de salud así como los retos de inmigración que enfrenta el país bajo la administración actual. El candidato mencionó que para él era importante un liderazgo de compasión y no de crueldad y miedo donde se pueda lograr Medicare para todos, preescolar universal y un programa de inmigración digno. Dijo que desde sus inicios políticos para el ha sido muy importante hablar con la comunidad Latina y, al ser de dicha descendencia, dijo que era de significancia particular tener un candidato Latino a la presidencia.
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WASHINGTON, D.C – The National Association of Hispanic Publications (NAHP) gathered at the nation’s capital last April 1st for three consecutive days as part of its Annual Legislative Summit, where issues of great impact for Hispanic communications and media took center stage. The Summit’s highlight was a visit by special guest Julian Castro, Presidential Candidate for the 2020 elections. He spoke about his priorities for the country and, in particular, about the key role Spanish media plays to inform the most vulnerable communities.
The conference took place at the historic National Press Club where the Association’s President, Fanny Miller, welcomed the Board of Directors, members and the main sponsors of this event – Macy’s, JUUL and American Petroleum Institute (API).
The ambitious agenda included open forums where the emphasis was placed on the collaboration between Spanish media and their role in the various economic sectors. Macy’s National Director of Multicultural Marketing, Tamara Weston, shared the vision and commitment that the prestigious chain of department stores has with the Latino communities. At the same time she reaffirmed the positive economic contribution that Spanish publications make towards their company throughout the country. Meanwhile the executives of JUUL, one of the largest makers of e-cigarettes, shared the importance of their products in helping to reduce the number of smokers addicted to regular cigarettes as nicotine addiction affects Hispanic communities at a higher rate than other ethnicities. On the other hand API shared the daily challenges they face to acquire Hispanic talent mainly at the leadership level. They mentioned that it was important for Spanish media to assist in sharing the career opportunities of companies such as API within the underserved communities.
Raul Cisneros, National Partnerships Director of the U.S. Census Bureau, along with Arturo Vargas, CEO of NALEO (National Association of Latino Elected and Appointed Officials) were the main focus of the first day’s session. Earlier that morning The U.S. Census Bureau held a press conference as they launched their 2020 Census campaign. During their presentation at the NAHP Legislative Summit Raul Cisneros shared their implementation strategy that will take place in the next 18 months with the ultimate goal of achieving a precise count that reflects the accurate demographic of the nation. Their strategy includes a 16 billion dollar budget that will provide significant allowances for media coverage for communities that are not well represented, this with the goal of generating trust among citizens and to be able to accurately represent the nations population. The results of the census are vital at the legislative level since policies are made based on these numbers, and this can mean great benefits for such municipalities, or alternatively not enough resources. Arturo Vargas, CEO of NALEO, also highlighted the critical need for Hispanic communities to be represented and their responsibility to make themselves count, and he emphasized his commitment through NALEO towards this goal.
After an intermission the NAHP Board of Directors met privately with Presidential Candidate Julian Castro, and members of the association took this unique opportunity to address the candidate with regard to the issues that affect most their own communities and the Hispanic businesses in the country.
Castro reiterated that his priorities are education, healthcare access as well as the immigration challenges our country faces under the current administration. He said that leadership with compassion and not cruelty or fear were paramount to achieve such advancements like Medicare for all, universal pre-school and an immigration program that is focused on dignity. He shared that from the start of his political career it has been very important for him to speak to the Latino community and, being Latino himself, he said it was of particular significance to have a Latino presidential candidate. He shared that his executive experience as Secretary of Housing, appointed by former President Barack Obama, makes him stand out from other candidates given that under this role he managed a budget of over 40 million dollars, had the opportunity to implement important policies, and was able to collaborate and establish relationships with other executive departments of the Federal Government. The NAHP board of directors confronted him with the question of how will he support small businesses since they constitute a great part of the country’s economy, to which he responded that his presidential plan includes proposals to intelligently reduce business regulations that maintain the integrity of their obligations, he plans to increase available capital and will support the creation of business incubators.
The Legislative Summit continued with two more days of collaboration with the U.S. Hispanic Chamber of commerce (USHCC) with workshops focused on small and big businesses and with visits to the Hill to advocate with our country’s legislators.