The Only Hispanic Women-Owned Local News Platform in San Diego County
A MULTI-PLATFORM TO REACH HISPANICS
San Diego Hispanic Market

Coverage San Diego County

Total Weekly Readers- 120,000

Presence on every platform




Our Brands
El Latino Newspaper
Celebrando Magazine

Our Story
In 1988 at the age of 21, Fanny and five other partners, including three of her sisters, launched El Latino Newspaper; after six months of Publishing the biweekly tabloid, the initial investment of 15,000 dollars was gone. Four of the partners left the challenge, and in 1994 Fanny bought the shares from her sister, taking the corporation’s lead. With no experience in publishing, she knew she needed to learn the industry. Her passion and commitment to the Hispanic community; as an immigrant, she understands the need for good local information that resembles her community. “We want to give our readers local information to improve their lives and overall well-being, good, honest and written by reporters that are part of their community is imperative. At El Latino, we don’t just cover the Hispanic community; We are the community. We know the information we need; we lived it.” Today El Latino is the largest Latina-women owned in the state of California. In 2011 the corporation launched Celebrando Latinas Conference, and in the second year, it became the largest in Spanish in the US. Today, we also published Celebrando Latinas Magazine, a bilingual glossy quarterly Magazine to serve and highlight the many Latinas doing great things in our community. In October 2021, under the Google News Initiative GNI experimental program. We launched Chula Vista Today, a daily news portal for the second-largest city in the county of San Diego.

Awards
- Has been recognized numerous times by the community and national organizations for her Hispanic publishing and business achievement.
- Women of the Year in Media – Latino Business Association- Los Angeles Sept. 2021
- 10 Women to Watch Publishing Leaders- Editor & Publisher Magazine, July 2021
- NFL-Hispanic Heritage Leadership Award- San Diego Chargers
- Hispanic Marketing Lifetime Achievement Award —San Diego AD Club
- Hispanic Heritage Award- Business – Assembly-member Shirley N. Weber
- Women Who Mean Business – San Diego Business Journal
- Entrepreneur of the Year – San Diego Magazine
- Community Champions Award – Molina Healthcare
- Community Education Advocate Award – CABE
- Community Advocate Award – Wells Fargo Bank
- Print Media Professional –Portada Magazine –New York.
- Small Business Award – State of California
- Outstanding Ethnic Media – San Diego Business journal
- Best Ethnic Newspaper – San Diego Press Club
- People to Watch –San Diego Magazine (1992)
- Boards / Advisory
- President- www.latinapublishers.org
- Member Latino Media Collaborative https://www.latinomedia.org/
- Past Board member https://www.localmediaconsortium.com
- Member – LatinX Advisory – San Diego Mayor Todd Gloria
- Member – Hispanic Advisory- San Diego Chief of Police
- Member- The Latino Media Collaborative
- Previously served:
- President of the National Association of Hispanic Publications –
- The “Commission of the Status of Women” (CSW) for the County of San Diego,
- We-Support U, an organization for individuals facing cancer
- Advisory Board member for YMCA-Border View in South San Diego.

El Latino Newspaper Print Net Rates

Local Advertising
National Advertising
Local Advertising for businesses with 10 or fewer employees
Contact your representative for more details, other size options, and frequency discounts available (619) 426-1491

Local Advertising for businesses with 10 or fewer employees
Contact your representative for more details, other size options, and frequency discounts available (619) 426-1491

Print Ad Aspects

Deadlines / Tech
ROP Space and Copy 10 Days prior
Camara ready/ Ad approval seven days prior
Technical specs 300dpi, CMYK, PDF or High JPEG Ad delivery sales@ellaino.net and production@ellatino.net
FSI
National rates are for agencies and businesses with 11 or more employees
Contact your representative for more details, other size options, and frequency discounts available (619) 426-1491

Legal Notices/ Government Bids
National rates are for agencies and businesses with 11 or more employees
Contact your representative for more details, other size options, and frequency discounts available (619) 426-1491


Newslettter, E-Blast
Sent to over 30,000 community organizations, small business owners, and women organizations.
Dimensions: 540X692 pixels
Total Cost: $550

Sponsor Content
Information about your product, service or business in the form of an article.
- Print 250 – 400 words max
1/4 and 1/2 page: Company Name, Address, up to 2 pictures and Phone Number - Online – 400 words
Company Name, Address, up to 2 pictures and Phone Number
Total Cost: $665 – 1,488


Editorial Sections
Al Día

Educación

Negocios

Deportes

Entretenimiento

Belleza y Fitness

Sabores

Salud y Familia

Club del Amor
